Introduction – Designers, celebrities, or influencer showcase a new style. Introduced on the runways, niche boutiques and social media channels.

Rise (Growth) – Early adopter and trendsetter embrace the look. Retailers begin producing more affordable versions.

Peak (Maturity) – The style has saturated the market and is everywhere you look, in magazines, malls and fast fashion channels.

Decline – Oversaturation sets in; consumers seek novelty

Obsolescence – The trend disappears from mainstream fashion. Survives in niche communities and resurfaces years later as “retro”

Trends don’t die — they hibernate. A good example of this are low-rise jeans from the early 2000s which they reached their peak and then their fall. interestingly enough, years later….say 25 these low rise jeans are making a strong re-appearance — a great example of fashions lifecycle.